Signable | B2B SaaS

Encouraging business growth, by design.

Overhauling a developer designed product ready for the move from start-up to scale-up.

29/04/26 - Case Study currently in development.

Summary

• Led the shift to a more product-led growth model, introducing in-app upgrade pathways and optimising onboarding to significantly improve time to value and trial-to-paid conversion.

• Redesigned the core “envelope send” flow, simplifying and streamlining a critical journey to make it faster, clearer, and more efficient for users, including mobile.

• Initiated and delivered a full service design blueprint, mapping end-to-end user journeys to identify friction points and ensure a more cohesive experience across all touchpoints.

• Worked closely with product, engineering, and commercial teams to align design decisions with business goals, using data and experimentation to continuously refine and improve the product experience.

• Began implementation of a design system and the move to a more accessible product.